The Cowboys Workhorse 1950 GMC Pickup Truck First to Sell 100,000 Civilian Trucks In 1950 GMC trucks set a milestone record, the first truck company to sell 100,000 trucks to civilians (during WWII GMC sold that many to the armed forces every year). Popular all over the U.S., GMC pickups were especially popular in the southwest, where their ruggedness and dependability made them the cowboys best friend. Model Features • Opening Hood • Opening Doors • Opening Tail Gate • Working Steering System • Precision Die-Cast Replica • 1:18 Scale Model • 11 Inches Long