Americas Most Popular Convertible 1950 Ford® Custom Deluxe Convertible 50 Ways Better Fords major ad campaign in 1950 stressed 50 ways the car was improved over 1949. But after major restyling for the previous year, almost all of these improvements were inside the car, such as better brakes, push-button door latches and a tighter and better sealed body. Sales were up slightly from 1949 as the industry, benefiting from consumer concerns about shortages with Korea on the horizon, set a new sales record. The Ford brand was #2 to Chevrolet but the total Ford Motor Company had 24% market share, its best in almost 20 years. One area Ford was unquestionably superior was the convertible. They sold over 50,000 Custom Deluxe Convertibles at $1948 ($1 less than 1949), 20,000 more than Chevrolet, the nearest competitor. Precision Engineered from Manufacturers Specifications This 1:18 scale precision die cast replica was tooled from exact Ford specifications. The front grille features the “8”, showing it has a V-8 engine. The steering wheel turns and there is independent spring suspension. The hood opens showing the V-8 engine. Interior features include correctly colored two-tone upholstery and dashboard. The rear features the optional outside spare tire, which tilts so the trunk can open. Featuring Fords new tri-color keystone emblem on front and rear, this 1950 Ford Custom Deluxe Convertible is a showroom-perfect rendition of Americas most popular convertible. Model Features • Opening Doors • Opening Hood and Trunk • Independent Spring Suspension • Dependable 100-Horsepower V-8 Engine Unchanged From 1949 • Two-Tone Leather-Look Interior Features a Working Steering System • Precision Die-Cast Replica • 11 Inches Long • 1:18 Scale