The Car That Saved Ford New Bathtub Design Stops Ford From Going Down The Drain Henry Ford II took over an ailing company from his grandfather in 1945. By 1948, things were looking even worse. Lagging sales caused by designs that hadnt changed since before WWII had placed ford on the edge of bankruptcy. A new design team led by George Walker and Engineering VP Harold Youngreen then came up with a radical new design that proved to be just what America wanted. The new “bathtub design featured an integrated body and fender that, along with the “slab sides gave these cars a sleek continuous line. This design won Ford the prestigious Fashion Academy Award “Car of the Year. “Hotchkiss Drive, a smoother ride made possible by flexible new rear springs, “Magic Action king-size brakes and “Picture- Window visibility, also enhanced performance. Ford became, once again, the #1 selling car in America. Mercury had its best year to date, finishing in 6th place in sales. With sales doubled over 1948, Ford was out of trouble and once again Americas car. Precision-Engineered to Original Ford/Mercury Specifications These 1:32 replicas are filled with authentic details. With opening hoods and doors, and the distinctive grillwork, we guarantee that these die-cast reproductions will give you the same thrill that over 1.3 million Ford/Mercury customers had in late-1948 and 1949. Model Features • Opening Hood • Opening Trunk • Opening Doors • Baked Enamel Finish • Precision Diecast Replica • 1:32 Scale Model • 5 Inches Long